Ranking first on Google is not easy, but there are some effective ways to improve your chances. Here are some tips from the web:
- Use long-tail keywords that are specific and relevant to your niche.
- Structure your link-building strategy to optimize your content and make it authoritative.
- Ensure your website is indexed by Google and follow the technical SEO best practices.
- Match your content to the search intent of your target audience and provide high-quality information.
- Reduce your bounce rate by making your website fast, user-friendly and engaging
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point of purchase or when they’re using voice search. They usually have lower search volume than short or “head” keywords, but they also have higher conversion rates because they target a more niche audience. For example, the keyword “meditation” is a “head” keyword because it gets 211k searches per month, while the keyword “meditation for beginners youtube” is a long-tail keyword because it gets only 1.6k searches per month2.
You can use long-tail keywords to optimize your website for search engines and attract more qualified leads. To find long-tail keywords, you can use tools like Keyword Tool or Ahrefs Keywords Explorer which can generate hundreds of suggestions based on your seed keyword.
Long-tail keywords are important for SEO because they can help you rank for less competitive and more relevant terms that match the search intent of your potential customers. For example, if you have a website that sells meditation courses, you might want to target long-tail keywords like “best meditation course for beginners” or “how to meditate for stress relief” instead of just “meditation”. These long-tail keywords are more likely to convert because they show that the searcher is looking for a specific solution that you can provide.
To use long-tail keywords effectively, you need to do some keyword research and find out what your target audience is searching for. You can also look at your competitors’ websites and see what keywords they are ranking for. Then, you need to create high-quality content that answers the questions and needs of your audience and includes your long-tail keywords naturally and strategically. You also need to optimize your title tags, meta descriptions, headings, images, and URLs with your long-tail keywords to help search engines understand what your content is about.
By using long-tail keywords, you can improve your website’s visibility, traffic, and conversions in search engines. You can also build trust and authority with your audience and stand out from the competition.
Examples of long-tail keywords:
Long-tail keywords are usually made up of three or more words and are more descriptive than short-tail keywords. They also have lower search volume and higher conversion rates than short-tail keywords. Here are some examples of long-tail keywords and their corresponding short-tail keywords:
- Short-tail keyword: meditation
- Long-tail keyword: can meditation make you smarter (50 searches per month)
- Short-tail keyword: red shoes
- Long-tail keyword: red leather shoes for women (260 searches per month)
- Short-tail keyword: SEO
- Long-tail keyword: best SEO course for beginners (480 searches per month)
Top 8 Link-Building Mistakes to Avoid in 2023:
When creating link building, you should avoid some common mistakes that can harm your SEO performance and reputation. Some of these mistakes are:
- Ignoring user intent and on-page SEO: You should make sure that your content matches the search intent of your target audience and follows the best practices of on-page SEO, such as using relevant keywords, titles, headings, meta tags, and images.
- Overusing exact anchor text: You should vary your anchor text and use natural and descriptive phrases that reflect the content of the linked page, rather than repeating the same keyword over and over.
- Creating low-quality content: You should create high-quality content that provides value, solves problems, or entertains your audience, and avoid thin, duplicate, or spammy content that can hurt your credibility and trustworthiness.
- Prioritizing quantity over quality: You should focus on getting links from relevant and authoritative websites that can boost your ranking and traffic, rather than chasing a high number of links from low-quality or irrelevant websites that can harm your SEO performance and reputation.
- Purchasing links from low-quality sites: You should avoid buying links from shady or untrustworthy websites that can get you penalized by Google or damage your brand image. You should earn links organically through creating and promoting valuable content.
- Failing to personalize your outreach: You should customize your outreach emails and messages to each website owner or editor that you contact, and show them why your content is relevant, useful, or interesting for them and their audience.
- Not segmenting your outreach list: You should group your outreach prospects based on their niche, authority, location, or other criteria, and tailor your pitch accordingly. You should also prioritize the most promising prospects and follow up with them regularly.
- Not having an elevator pitch for your content: You should have a clear and concise summary of what your content is about, what value it provides, and why it deserves a link. You should use this pitch in your outreach emails and messages to grab the attention of your prospects.
Buying links for SEO is a controversial and risky practice that can have positive or negative consequences for your website. Buying links means paying another website to link back to your site, usually with the intention of improving your organic rankings on Google. However, Google prohibits buying links and considers it a violation of its Webmaster Guidelines. If Google detects that you are buying links, it can penalize your site by lowering your rankings or removing your site from its index.
Therefore, buying links for SEO is not recommended unless you are aware of the risks and follow some best practices to avoid detection and ensure quality. Some of these best practices are:
- Identify how many backlinks you need: You should do a thorough keyword research and competitor analysis to determine how many links you need to rank for your target keywords. You should also consider your existing backlink profile and avoid over-optimizing or creating unnatural link patterns.
- Perform a link gap analysis: You should find out which websites are linking to your competitors but not to you, and target them as potential link prospects. You should also look for relevant and authoritative websites in your niche that can provide value to your audience.
- Map out your anchor text: You should plan your anchor text strategy carefully and use a variety of natural and descriptive phrases that reflect the content of the linked page. You should avoid overusing exact match or keyword-rich anchor text that can trigger Google’s spam filters.
- Establish your drip dates: You should schedule your link acquisition over time and avoid getting too many links at once. You should also vary the frequency and volume of your link building to create a natural link velocity.
- Buy quality backlinks: You should only buy links from reputable and trustworthy websites that have high domain authority, relevance, traffic, and engagement. You should also check the quality of the content, the placement of the link, and the context of the link. You should avoid buying links from low-quality or irrelevant websites that can harm your SEO performance and reputation.
- Don’t forget about your existing backlinks: You should monitor and maintain your existing backlinks and make sure they are still active, relevant, and valuable. You should also remove or disavow any toxic or spammy backlinks that can negatively affect your SEO performance.
how to check if a website is indexed by Google?
There are several ways to check if a website is indexed by Google, such as:
- Using the site: query operator on Google. For example, if you want to check if organicdigital.co is indexed, you can type site:organicdigital.co on Google and see the list of pages that are indexed.
- Using the URL Inspection Tool on Google Search Console. This tool allows you to enter a URL and see its status in the Google index, as well as any issues or errors that might prevent it from being indexed.
- Using the Page Indexing report on Google Search Console. This report shows you how many pages of your site are indexed by Google, as well as how many pages are excluded or have errors.
- Using a third-party tool like Google Index Checker, Linkody, or Onely. These tools allow you to enter multiple URLs or domains and check their indexing status on Google
There is no definitive answer to how long it takes for Google to index a new website, as it depends on many factors, such as the quality, relevance, and popularity of your site, the frequency and speed of your updates, the structure and navigation of your site, and the technical aspects of your site (such as sitemap, robots.txt, HTTPS, etc.).
However, some sources provide some rough estimates based on their experience or research. For example:
- According to SEOSLY, it can take anywhere from 4 days to 4 weeks for your site to be crawled and indexed by Google.
- According to Marketkeep, the same range applies, but they also mention that Google’s index is handled by its search algorithm and bots such as the Googlebot.
- According to The Leverage Way, this range is fairly broad and has been challenged by those who claim to have indexed sites in less than 4 days. They also suggest some tips to speed up the indexing process, such as submitting your sitemap to Google Search Console, creating social media profiles, and building backlinks.
- According to Search Engine Journal, John Mueller (a Google Webmaster Trends Analyst) says it can take anywhere from several hours to several weeks for a page to be indexed. He suspects that the best content is picked up and indexed within about a week. They also provide some research data on how long it took for different types of pages to be indexed by Google.
- According to Conductor, the indexing speed can vary depending on the size of your website. They provide some estimates based on their analysis of over 100 websites. For example, they say it can take 3–4 weeks for websites with less than 500 pages, 2–3 months for websites with 500 to 25,000 pages, and 4–12 months for websites with more than 25,000 pages.
Yes, you can request Google to index your site faster by using some of the methods listed below:
- Create and submit a sitemap to the Google Search Console. A sitemap is a file that tells Google about the structure and content of your site, and helps them discover and crawl your pages more efficiently1.
- Use the URL Inspection Tool in Google Search Console to check if a particular page is indexed. If not, you can request Google to index your page right from the Search Console.
- Use the Fetch as Google tool in Google Search Console to submit a URL to Google’s crawl queue. This tool allows you to see how Google renders your page and request indexing for it.
- Build high-quality backlinks from other reputable sites to your site. Backlinks are links from other websites that point to your site, and they help Google discover and index your pages faster, as well as improve your ranking and authority.
- Share your site or pages on social media platforms like Facebook, Twitter, LinkedIn, etc. Social media can help you generate traffic and exposure for your site, as well as attract Google’s attention and encourage them to index your pages faster.
- Update your site or pages with fresh and relevant content regularly. Google likes sites that are updated frequently and provide value to users, so adding new or updated content can help you get indexed faster and rank higher.
The difference between indexing and crawling is that:
- Crawling is the process of discovering and analyzing the content and code of web pages by using automated programs called crawlers or spiders. Crawlers follow the links on web pages to find more pages and content on the web.
- Indexing is the process of storing, organizing, and ranking the content and information found during the crawling process in a huge database called the index. The index is used to provide relevant and fast results to users’ queries